Nike use all kinds of in-store marketing to promote product categories in each new Women’s Training campaign. officeTwelve created injection moulded display cubes to instil a more permanent feel to what is generally a collection of temporary elements. The cube graphics can be updated for the next campaign, providing future visual continuity. Winner of a Silver Award at the POPAI Awards 2009. The judges said:
“A flexible design that allowed a variety of products to be displayed with interchangeable graphics. The solution was designed to support the European ‘Here I Am’ campaign and allowed stores the flexibility to position the display on shelf, directly onto the floor or within window displays. The success of the solution ensured that the cubes were reused for the next three seasons thus providing excellent value for money. A simple, creative and successful solution that supported the brief.”
“A flexible design that allowed a variety of products to be displayed with interchangeable graphics. The solution was designed to support the European ‘Here I Am’ campaign and allowed stores the flexibility to position the display on shelf, directly onto the floor or within window displays. The success of the solution ensured that the cubes were reused for the next three seasons thus providing excellent value for money. A simple, creative and successful solution that supported the brief.”
